Dr. Marguerite Hinrichs, also know as "The PR Lady," is a native of San Francisco and graduate of the University of the Pacific, with a Bachelor of Arts in Communication (1994). She earned a Master of Science in Recreation and Tourism (2013) and a Doctorate of Education with an emphasis on Social Justice Leadership (2019), both from California State University, East Bay (CSUEB).  Her dissertation study titled, "Exploring the Impact of Ethnic Studies Pedagogy on African American Identity and Empowerment in Oakland," illuminates the value of Ethnic Studies teaching and learning, through the voices and experiences of African American students.   

Prior work experiences include serving as the Associate Director of the Upward Bound Program at the National Hispanic University, Director of the Upward Bound Program at Cal State Fullerton, and Crime Prevention/Special Events Coordinator at Cal State Los Angeles. The PR Lady served as the Special Events/Marketing Coordinator for the City of Oakland's Office of Parks and Recreation from 2006 - 2008, where she coordinated special events and programs for the City's 100+ parks, playgrounds, swimming pools, golf courses and enterprise facilities, including citywide concerts, play days, cultural celebrations, community events, park clean-ups and much more.

Currently serving as the Director of Student Life and Leadership Programs at CSUEB, Dr. Hinrichs is responsible for the successful coordination of new student and family orientation programs, student clubs and organizations, Greek life, leadership development programs, co-curricular programs, and campus life events. She is a former faculty member in the Hospitality, Recreation & Tourism Department and a current faculty member in the University Extension's Social Media Marketing Certificate Program. Dr. Hinrichs is also a proud, active member of Alpha Kappa Alpha Sorority, Inc.

The PR Lady and her associates are on a mission to help empower, motivate, and inspire you to use your social media powers for good! Are you ready?​