Dr. Marguerite Hinrichs, also know as "The PR Lady," is a native of San Francisco and graduate of the University of the Pacific, with a B.A. in Communication. She acquired an M.S. in Recreation and Tourism at California State University, East Bay (CSUEB) and an Ed.D. in Educational Leadership and Social Justice at CSUEB.  Her dissertation study titled, "Exploring the Impact of Ethnic Studies Pedagogy on African American Identity and Empowerment in Oakland," illuminates the value of Ethnic Studies teaching and learning, through the voices and experiences of African American students.   

Prior work experiences include serving as the Associate Director of the Upward Bound Program at the National Hispanic University, Director of the Upward Bound Program at Cal State Fullerton, and Crime Prevention/Special Events Coordinator at Cal State Los Angeles. The PR Lady served as the Special Events/Marketing Coordinator for the City of Oakland's Office of Parks and Recreation from 2006 - 2008, where she coordinated special events and programs for the City's 100+ parks, playgrounds, swimming pools, golf courses and enterprise facilities, including citywide concerts, play days, cultural celebrations, community events, park clean-ups and much more.

Currently serving as the Director of Student Life and Leadership Programs at CSUEB, she is responsible for the successful coordination of new student and family orientation programs, student clubs and organizations, Greek life, leadership development programs, co-curricular programs, and campus life events. She is also a faculty member in the departments of Hospitality, Recreation & Tourism (Special Events Management 1 & 2) and Continuing Education (Using Social Media for PR and Marketing) and an active member of Alpha Kappa Alpha Sorority, Inc. The PR Lady and her associates are on a mission to help empower, motivate, and inspire you to use your social media powers for good! Are you ready?​