Marguerite “The PR Lady” Hinrichs is a native of San Francisco and graduate of the University of the Pacific with a B.A. in Communication and California State University, East Bay (CSUEB) with an M.S. in Recreation and Tourism. Currently a Doctoral candidate in the Educational Leadership and Social Justice program at CSUEB, prior work experiences include serving as the Associate Director of the Upward Bound Program at the National Hispanic University, Director of the Upward Bound Program at Cal State Fullerton, and Crime Prevention/Special Events Coordinator at Cal State Los Angeles. Ms. Hinrichs served as the Special Events/Marketing Coordinator for the City of Oakland's Office of Parks and Recreation from 2006 - 2008, where she coordinated special events and programs for the City's 100+ parks, playgrounds, swimming pools, golf courses and enterprise facilities, including citywide concerts, play days, cultural celebrations, community events, park clean-ups and much more.
Currently serving as the Director of Student Life and Leadership Programs at CSUEB, Ms. Hinrichs is responsible for the successful coordination of new student and family orientation programs, student clubs and organizations, Greek life, leadership development programs, co-curricular programs, and campus life events. Ms. Hinrichs is also a faculty member in the departments of Hospitality, Recreation & Tourism (Special Events Management 1 & 2) and Continuing Education (Using Social Media for PR and Marketing). Ms. Hinrichs owns The PR Lady & Associates, a small public relations and marketing consulting business that specializes in event planning, social media marketing strategies, and public relations consulting. Since 1997, The PR Lady & Associates has developed media kits and promotional items, created strategic marketing plans, and coordinated many successful events for a diverse range of clients throughout the Bay Area and Southern California, including entertainers, artists, educators, business professional, and community organizations.
Ms. Hinrichs is an active member of Alpha Kappa Alpha Sorority, Inc., the Toler Heights Neighborhood Group, and the Francophone Charter School of Oakland Parent Network. A talented vocalist and Mistress of Ceremonies, Ms. Hinrichs hosts and performs at a variety of private and public events throughout the Bay Area. Since 2003, she has served as the annual MC for CSUEB’s Black Graduation Celebration, and has served as the official “Voice of Commencement” (MC) for CSUEB since 2014. Mother, partner, mentor, motivator, friend, sister and guide, The PR Lady is on a mission to help empower, motivate, and inspire entrepreneurs and artists to use their social media powers for good! Are you ready?